Matériel
obligatoire
Hiver 2018
Vendre ou Acheter des livres usagés obligatoires
Acheter ou consulter la liste des livres et recueils obligatoires, sélectionnez votre cours dans la liste ci-dessous.

Les répertoires de l'hiver 2018 seront disponibles au courant de la journée du mardi 19 décembre.
Livres
Littérature d'affaires
Building a StoryBrand Par : Miller Donald
Format Prix membre Prix régulier
PAPIER 24,80 $ 31,00 $
Veuillez choisir un format Copie
Disponibilité : « Moins de 2 disponible »
Résumé

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.



Détails Papier
Prix membre : 24,80 $
Prix régulier : 31,00 $
Numéro de produit : 431013
Éditeur : HARPER-COLLINS CAN. LTEE
Année de parution : 10 octobre 2017
ISBN : 9780718033323