Matériel
obligatoire
Hiver 2019
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Les répertoires de l'hiver 2019 seront disponibles au courant de la journée du lundi 17 décembre.
Livres
Littérature d'affaires
Unstructured Data Analytics: How to Improve Customer Acquisition, Par : Isson Jean Paul
Format Prix membre Prix régulier
PAPIER 47,96 $ 59,95 $
Veuillez choisir un format Copie
Disponibilité : « Livraison 10 à 14 jours ouvrable »
Résumé

Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices.

Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work.

Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence.

Détails Papier
Prix membre : 47,96 $
Prix régulier : 59,95 $
Numéro de produit : 458410
Éditeur : JOHN WILEY
Année de parution : 23 février 2018
ISBN : 9781119129752